Privacy policy

Last Updated: July 16, 2025

Welcome to urmarketingbestie.com ("Your Marketing Bestie, Inc.", "we", "us", or "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, or interact with us.

By accessing or using our website and services, you agree to the terms of this Privacy Policy.

1. Our Commitment to Privacy

Your Marketing Bestie, Inc. operates in Hamilton, ON, Canada, and adheres to the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL). We are dedicated to transparently managing your personal information with your explicit consent and ensuring its security.

2. Information We Collect

We collect various types of information to provide and improve our services to you:

  • Personal Identifiable Information (PII):

    • Names: To personalize our communication and identify you.

    • Email Addresses: For communication, marketing, and service delivery.

    • Phone Numbers: For direct communication regarding services or inquiries.

  • Technical and Usage Data:

    • IP Addresses: To understand geographical user distribution, website security, and for analytics.

    • Browse Behaviour: Information about how you interact with our website, such as pages visited, time spent, and links clicked.

    • Cookies and Tracking Technologies: Small data files placed on your device to remember your preferences, track your activity, and support advertising.

    • Pixel Ad Retargeting Data: Data collected via tracking pixels (e.g., Google Ads, Meta Pixel) to deliver personalized advertisements to you on other platforms based on your interactions with our website.

3. How We Collect Information

We collect information through the following methods:

  • Directly from You: When you fill out forms on our website (e.g., contact forms, newsletter sign-ups), provide information during consultations, or communicate with us via email or phone.

  • Automated Technologies: As you navigate our website, we use cookies, web beacons, and similar tracking technologies to collect technical and usage data.

  • Third-Party Platforms: Data collected via Google and Meta advertising platforms for retargeting purposes.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Manage Our Services: To deliver digital marketing, marketing services, and fractional CMO services, and to communicate with you about your projects.

  • To Personalize Your Experience: To tailor our website content and advertisements to your interests.

  • For Marketing and Communication:

    • To send you newsletters, promotional materials, and other information about our services, only with your explicit consent (e.g., via opt-in checkboxes).

    • To engage in retargeting advertising campaigns on platforms like Google and Meta, displaying ads based on your past interactions with our website.

  • For Analytics and Website Improvement: To understand how users interact with our website, identify trends, and improve our website's functionality and content.

  • For Security and Fraud Prevention: To protect our website and systems from unauthorized access or malicious activity.

  • To Comply with Legal Obligations: To meet our legal and regulatory requirements, including those under CASL and PIPEDA.

5. Consent

We obtain your explicit consent for the collection, use, and disclosure of your personal information, particularly for marketing communications. This is typically done through clear opt-in checkboxes on our website where you can indicate your preferences. You have the right to withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us at data@urmarketingbestie.com.

6. How We Share Your Information

We may share your information with the following categories of third parties, strictly for the purposes outlined in this policy and with appropriate safeguards:

  • Klaviyo: We use Klaviyo as our marketing automation and customer relationship management (CRM) platform. All data used for email marketing and related communications is stored and processed within Klaviyo, subject to their privacy policy. Your data in Klaviyo will only be used with your explicit permission and in compliance with CASL.

  • Google: For website analytics (Google Analytics) and advertising (Google Ads, including retargeting and audience targeting). Google's use of data is governed by their privacy policy.

  • Meta (Facebook/Instagram): For advertising (Meta Pixel, custom audiences, retargeting). Meta's use of data is governed by their privacy policy.

  • Stripe: We use Stripe for payment processing. When you make payments for our services, your payment information (e.g., credit card details) is processed directly by Stripe. We do not store your full payment card details on our servers. Stripe's use of your information is governed by their privacy policy, which we encourage you to review.

  • Service Providers: We may share data with other third-party service providers who assist us in operating our website, conducting our business, or providing services to you (e.g., website hosting, IT support). These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies for:

  • Essential Website Functionality: To make our website work properly.

  • Analytics: To analyze website traffic and user behavior (e.g., Google Analytics).

  • Advertising and Retargeting: To display relevant ads to you on other websites and platforms based on your Browse activity on our site (e.g., Google Ads, Meta Pixel).

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of our website. For more information on how to manage cookies, you can typically find instructions in your browser's "Help" or "Settings" menu.

You can also opt-out of personalized advertising from Google by visiting Google's Ads Settings and from Meta by adjusting your ad preferences on their platforms.

8. Your Rights Under PIPEDA

As an individual whose personal information we collect, you have the following rights under PIPEDA:

  • Right to Access: You have the right to request access to the personal information we hold about you.

  • Right to Rectification: You have the right to request that inaccurate or incomplete personal information be corrected.

  • Right to Erasure (Deletion): You have the right to request the deletion of your personal information, subject to certain legal exceptions.

  • Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use, or disclosure of your personal information at any time.

To exercise any of these rights, please contact us at data@urmarketingbestie.com We will respond to your request within the timeframes prescribed by PIPEDA.

9. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect the personal information we collect and store against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. While no method of transmission over the internet or electronic storage is 100% secure, we strive to use commercially acceptable means to protect your personal information.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. International Data Transfers

Your Marketing Bestie, Inc. operates from Hamilton, ON, Canada. However, some of our service providers, such as Klaviyo and Stripe, process data in the United States. By using our services, you understand that your information may be transferred to, stored in, and processed in countries outside of Canada, including the United States, where data protection laws may differ from those in Canada. We strive to ensure that any international transfers of personal information are subject to appropriate safeguards to protect your privacy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact our Data Privacy Officer at:

Email: data@urmarketingbestie.com